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Real-time virtual volumetric video hologram on viewers’ coffee tables. Live action and replays can be viewed from any angle. AR scene viewable on smartphone, tablet and AR headsets. Presentation can be synchronised with the live TV Broadcast feed. Interactive Gfx and Statistics panel. Editorially driven experience with commentary and automatic replays.
Who is doing it?
This prototype is being developed by a research team in BT, that works closely with BT Sport. Also, Condense Reality is providing the software to live-stream the volumetric video.
Why?
Rights holders and TV service providers seek to develop exemplary experiences of sports to build the value of such experiences. Value can be derived from subscriptions, advertising and from pay per view revenue. Augmented reality broadens the palette for innovation allowing multiple simultaneous streams and 3D representations to appear in space in the users environment.
Feel free to contact us with any questions if you’d like to find out more.