It is an AR immersive MotoGP sports fan experience. It involves streaming video from multiple sources to an AR viewing device which may be glasses, or to a tablet/phone.
Who is doing it?
This use case is led by BT, with support from BT Sport.
Rights holders and TV service providers seek to develop exemplary experiences of sports to build the value of such experiences for fans. Value can be derived from subscriptions, advertising and from pay per view revenue. Some suggest that in the future more direct in app actions, gaming, gambling or impulse purchases may also be used to drive value. TV innovations such as the move from SD to HD and from HD to UHD as well as innovations in audio and picture quality and in studio presentations are all used to attract and retain viewers of premium content. Augmented reality broadens the palette for innovation allowing multiple simultaneous streams and 3D representations to appear in space in the users environment.
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