Attending live football is a valuable market. Many clubs work hard to reimagine and improve the match day experience for fans in order to increase its perceived value. Appropriate use of technology is seen as an important part of that reimagining. Providing access to unique content is one way of trying to promote one mobile service over another. Unique access to in stadium content may appeal to some of 700,000 in attendance at English football league matches each week who attended a premier league football match in 2019.