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An AR football experience for sports fans within stadia. Game stats data overlaid onto players, virtual off-side guides and ball trajectories. Overlays synchronised to the commentary. Replays shown on virtual jumbotron screen. Video from other camera viewpoints. Alternative partisan commentaries.
Who is doing it?
In 5G Edge-XR this is led by BT, BT Sport and EE. Understanding how this could evolve and who could offer such services in the future is complex.
Why?
Attending live football is a valuable market. Many clubs work hard to reimagine and improve the match day experience for fans in order to increase its perceived value. Appropriate use of technology is seen as an important part of that reimagining. Providing access to unique content is one way of trying to promote one mobile service over another. Unique access to in stadium content may appeal to some of 700,000 in attendance at English football league matches each week who attended a premier league football match in 2019.
Feel free to contact us with any questions if you’d like to find out more.